Resources
Besides extensive experience working with and applying digital strategy, Jigsaw Marketing was developed through reviewing the methods and approaches of others throughout the fields of marketing, technology, and business. The list below includes some of these great resources.
Business and Marketing Strategy
- On Strategic Marketing : Harvard Business Review Press
- Kellogg on Integrated Marketing : Dawn Iacobucci, Bobby Calder
- Branding : K.L. Hammond
- The Essential Drucker : Peter F Drucker
- Competitive Strategy : Michael Porter
Digital Marketing
- Digital Marketing Strategy : Simon Kingsnorth
- Quantum Marketing : Raja Rajamannar
- UX Strategy : Jamie Levy
- Customer Experience Management : Nihat Tavsan, Can Erdem
- Marketing 4.0 : Phillip Kotler, Hermawan Kartajaya, Iwant Setiawan
- HubSpot Resources
Analytics and Data Science
- Data Analytics for Business 2019 : Riley Adams
- Digital Marketing Analytics : Chuck Hermann, Ken Burbary
- Storytelling with Data : Cole Nussbaumer Knaflic